PIX11, Tribune Broadcasting’s New York CW affiliate, is partnering with Broadway Channel to present “Broadway Profiles” a series of quarterly primetime Broadway specials, and “What’s Hot on Broadway” weekly content which will run on-air in PIX11 News, online at PIX11.com and via live stream..
Through an exclusive partnership, with The Broadway Channel, PIX11 will feature star-studded red carpets, previews of upcoming productions, behind-the-scenes looks at rehearsals and exclusive interviews with Broadway’s most talented stars. All of which will be hosted by PIX11’s anchor Tamsen Fadal.
As part of the partnership, PIX11 and The Broadway Channel are co-producing “Broadway Profiles” quarterly primetime programs to air exclusively on PIX11. The first of four co-produced, 30-minute specials will air in late May as a lead up to the Tony Awards. Subsequent specials will throughout the Broadway season.
In addition, beginning March 15, PIX11 News will air “What’s Hot on Broadway” a weekly segment hosted by PIX11’s anchor Tamsen Fadal, covering what’s trending on Broadway. PIX11 has also set up a special section of the station’s website, PIX11.com/Broadway, where the original on-air content will be housed and-live streamed. Additionally, hashtag #PIX11onBroadway has been created to create social engagement with fans through PIX11’s extensive social media channels.
“New York is home to Broadway, and as a station with deep roots in the New York arts community, PIX11 is excited to establish a partnership with The Broadway Channel,” said Rich Graziano, President/GM, PIX11. “Together we will to take viewers behind the curtain and bring theater fans the very the best Broadway has to offer.”
“The Broadway Channel is excited to be in partnership with Tribune’s PIX11; a true broadcast partner for our Broadway Channel programming. Together we will shine the bright lights of Broadway onto new audiences,” commented Matthew Hege, Vice President, The Broadway Channel.