Playbill, The Broadway League, the Times Square Alliance, and Prudential Financial announce details and talent for Curtain Up Broadway Festival, a three-day outdoor experience in Times Square September 30 thru October 2 and presented by title sponsor Prudential Financial; sponsored in part by Wagoneer and Audible Theater, with additional support from the NYC Mayor’s Office of Media and Entertainment and Music Performance Trust Fund.

Curtain Up Broadway Festival will bring Broadway to the streets of New York City in Times Square on Broadway stretching between 45th and 48th Streets.  Over fifteen unique events will take place on stages in Duffy Square (7th Ave. & 46th St.) and on Broadway between 45th and 48th Streets.  All interactive events and performances are live, free, and open to the public.  This is the second year that Prudential is the title sponsor of Curtain Up in Times Square and is proud to be a rock of support for the Broadway community.    

Norm Lewis

The three-day celebration will include the following headlining events:

The Curtain Up Broadway Festival will kick off on Friday September 30 at 2PM.  This exciting mainstage event will feature speakers and special guests including music director James Sampliner, Broadway stars such as Norm Lewis and more to be announced.  Fans will join the Broadway community for a celebratory countdown to the official start of the festival!

The Broadway Block Party will take place on Friday, September 30 at 5PM on Duffy Square and will invite revelers to dance and sing to classic and contemporary Broadway songs with live DJ sets and guest performances all in the heart of New York City: Times Square.

The party continues into the night with Curtain Up After Dark concerts sponsored by Prudential.  Broadway Sings: The Golden Age of Broadway will take place on Friday, September 30 at 6:30PM featuring the Broadway Sings Band and special Broadway performers T. Oliver Reid, Conrad Ricamora, Jeanna de Waal, Morgan James, Corey Mach and more, singing under the golden setting sun.  Rockers on Broadway: Live in Times Square and Benefiting The PATH Fund will take place on Saturday, October 1 at 6:30PM featuring Donnie Kehr and his band alongside special guests including Rob Evan, N’Kenge, Jen Perry, Max Sangerman, Jeremy Schoenfeld, Sam Behr and more on stage with Broadway and contemporary rock ‘n’ roll hits.  Opportunities to donate to The PATH Fund will be made possible on audience’s mobile devices.    

The Curtain Up! LIVE from Broadway finale concert is a grand, outdoor event that marks the culmination of the Curtain Up Broadway Festival. Taking place rain or shine on Sunday, October 2 at 11:00 AM in Duffy Square, the concert, with direction by Sammi Cannold and musical direction by Daryl Waters, will spotlight marquee talent from Broadway productions and celebrate the new season on Broadway. For those who cannot attend in person, it will be broadcast live on WABC.  Participating shows will be announced by The Broadway League at a later date.

Throughout the celebratory weekend, Broadway fans will have the unique opportunity to join a wide variety of interactive experiences, events, and intimate concerts including Broadway Sing-Alongs, The Sing for Hope Piano, Playbill: The Game Show LIVE, a dance workshop with Ailey, and more.

For a full list of events, please see the event schedule below.  Visit for Curtain Up Broadway Festival details (as they are announced) as well as a special Guide to All-Things Curtain Up.