Lucky Seat introduces white label digital lottery software – The digital ticket-lottery platform Lucky Seat has introduced white label software, that is now available to be integrated with box office ticketing systems for a streamlined customer and venue experience. This new version of Lucky Seat works as an extension of a venue’s ticketing system. Venue staff now have the ability to work directly with the platform to conduct digital lotteries, applying their own branding and eliminating the use of third-party ticketing platforms.

The digital lottery software, introduced by Mirvish Productions, allows venues and productions to work together to determine the number of tickets available for individual performances. Box offices and productions can then manage how many tickets are made available through Lucky Seat. Lucky Seat’s refreshed digital lottery also serves customers, providing more options when it comes to claiming their tickets, including will call and digital delivery. Customer information also filters directly into the venue’s database instead of being stored elsewhere.