The Broadway League is launching a new family-friendly initiative called Bway Zone located at BwayZone.com. A website created by the League’s digital and marketing departments, this interactive platform will post videos, photos, quizzes, and other Broadway-related content to share with its users.
Bway Zone is an online/social media conversation about what’s happening on Broadway in NYC, as well as on national tour throughout the US and Canada. Users will get connected with Broadway shows, stars, and fans; meet the folks who make magic behind the scenes; find out about what other theatregoers are saying; and much more. Whether new to the community or a seasoned Broadway pro, the most important thing is to have fun and explore, share, create, learn, and participate.
One can scroll through the tiles and click on any kind of content or activity to find a mix of posts from individual shows, theatrical websites, other fans, and more — including exclusive original Bway Zone content. Users are encouraged to share on Facebook, Twitter, and other social platforms.