NY PopsUp,an unprecedented and expansive festival featuring hundreds of pop-up performances (many of which are free of charge and all open to the public) that will intersect with the daily lives of New Yorkers, has been announced by Governor Andrew M. Cuomo.
This series of events, intended to revitalize the spirit and emotional well-being of New York citizens with the energy of live performance while jumpstarting New York’s struggling live entertainment sector, is a private / public partnership overseen by producers Scott Rudin and Jane Rosenthal, in coordination with the New York State Council on the Arts (NYSCA) and Empire State Development (ESD).
The Festival will serve as a “pilot program,” creating the state’s first large-scale model for how to bring live performance back safely after this prolonged COVID-related shutdown. The programming for NY PopsUp will be curated by the interdisciplinary artist Zack Winokur, in partnership with a hand-selected council of artistic advisors who represent the diversity of New York’s dynamic performing arts scene and artistic communities. NY PopsUp will launch on Saturday, February 20 and run through Labor Day.
The Festival will reach its climax with the 20th Anniversary of the Tribeca Film Festival and The Festival at Little Island at Pier 55, bringing the total number of performances to more than 1,000. NY PopsUp is being coordinated in lock step with state public health officials and will strictly adhere to Department of Health (DOH) COVID-19 protocols.