One Shubert Alley Will Reopen

Broadway merchandise shop One Shubert Alley to reopen under Araca Group

One Shubert Alley, the Broadway merchandise shop which recently announced a closing date of Oct. 2, will now reopen under the Araca Group’s merchandise division. The store, located between the Shubert and Booth Theatres, will undergo a brief renovation and return before the end of 2022. 

The reopening of One Shubert Alley comes as the Shubert Organization begins a strategic business partnership with Araca Merchandise. Under the new management, the store is expected to carry show-specific merchandise as well as items branded with One Shubert Alley.”