The Tony Awards will unveil the first ever Tony Awards Pop-Up Shop at the Paramount Hotel on Friday, April 25th. The Tony Awards Pop-Up Shop, located at the Paramount Hotel in the heart of Times Square will feature exclusive merchandise and experiences for Broadway fans from around the world.



The Tony Awards Pop-Up Shop will be open to the public from Friday, April 25th up to the Tony Awards on Sunday, June 8th and will feature exclusive Tony merchandise, as well as interactive fan experiences. (7 Days a Week from 11:00 AM – 8:00 PM).


The Tony Awards Pop-Up Shop will feature exclusive merchandise including t-shirts, pins, posters, mugs, sweatshirts, onesies, hats, binoculars, umbrellas and more. The Pop-Up will also have merchandise available from Tony eligible shows from the 2013-2014 Broadway season – including A Gentleman’s Guide to Love and Murder; Act One; Aladdin; All the Way; Beautiful; Bridges of Madison County; Bullets Over Broadway; Cabaret; Cripple of Inishmaan; First Date; Hedwig and the Angry Itch; If/Then; Les Miserables; Macbeth; Machinal; Mothers and Sons; No Man’s Land; Of Mice and Men; Rocky; The Realistic Jones; The Winslow Boy; Violet; Waiting for Godot and others. Tony Awards memorabilia celebrating the last 68 years of the Awards will also be on display.


“We are excited to launch the first ever Tony Awards Pop-Up Shop experience with our partners at the Paramount Hotel. The Tony Awards Pop-Up Shop will immerse theatre fans of all ages into the Broadway experience in an entirely new way. We hope fans from around the globe will visit and join us in celebrating the Tony Awards,” said Heather Hitchens, executive director of the American Theatre Wing and Charlotte St. Martin, executive director of The Broadway League.


The Tony Award Nominations will be announced on Tuesday, April 29th from The Diamond Horseshoe at the Paramount Hotel. The Tony Nominations can be viewed LIVE (8:30am ET) in their entirety at www.TonyAwards.com. The Tony Awards, hosted by Hugh Jackman, will be broadcast in a live three-hour ceremony from Radio City Music Hall, on the CBS television network on Sunday, June 8, 2014. For more information on the Tony Awards, please visit www.TonyAwards.com.