Robert Morse, who translated Broadway stardom into a film career in the 1960s, then re-emerged decades later as one of the stars of “Mad Men,” has died.  He was 90.Writer-producer Larry Karaszewski, who serves as a VP on the board of governors for the Academy of Motion Picture Arts and Sciences, tweeted news of Morse’s death on Thursday.

Morse, known for his impish, gap-toothed grin, became a star on Broadway in the musical comedy “How to Succeed in Business Without Really Trying,” for which he won his first Tony, as best actor in a musical, in 1962. The enormous hit ran for more than 1,400 performances and was adapted for the big screen in a 1967 film in which Morse reprised his starring role of J. Pierpont Finch. He had an on-going illustrious film career.

Morse was Emmy nominated five times for playing the sage Bertram Cooper, the senior partner at the advertising firm that was the focus of AMC’s prestigious series “Mad Men,” from 2007 to 2015. In 2010, he shared the SAG Award that “Mad Men” won for outstanding performance by an ensemble in a drama series.

He is survived by son Charlie and daughter Allyn.