Prizeo, the online giving platform that democratizes giving at any income level, announced today that they will partner with the 71st Annual Tony Awards, to host a special sweepstakes that will give one lucky winner the chance at the Ultimate Tony Awards® Experience.


Beginning today, with just a $10 donation at, fans will receive 100 entries for the chance to win the Ultimate Tony Awards Experience on Sunday, June 11—two VIP tickets to the dress rehearsal and the Tony Awards at Radio City Music Hall, two tickets to the Tony Awards Gala, the chance to walk the red carpet, roundtrip airfare for two, and two-night hotel accommodations at the Sofitel New York.


Benefiting The Broadway League Foundation and the American Theatre Wing, the Ultimate Tony Awards Experience encourages fans to post vintage photos and tell their arts education impact stories using the hashtag #IWasThatKid, inspired by Neil Patrick Harris’ 2013 Tony Awards opening number, written by Tony Award winners Tom Kitt and Lin-Manuel Miranda.


“It’s important now, more than ever, to advocate for arts education,” said Charlotte St. Martin, President of The Broadway League, and Heather Hitchens, President of the American Theatre Wing. “We are proud to partner with our friends at Prizeo to offer this exciting chance to do just that. Join us in supporting these two crucial programs that educate students and motivate a lifelong appreciation of the arts.”


“We’re excited to host this Ultimate Broadway Experience at the 2017 Tony Awards on Prizeo in support of arts education,” says Jan Friedlander Svendsen, Charity Network’s Chief Marketing Officer. “Our #IWasThatKid campaign will resonate with theater lovers of all ages and we’re confident it will raise significant funds for The Broadway League Foundation and the American Theatre Wing. And, as the former Director of Marketing and Business Development for The Broadway League and the Tony Awards, it’s a privilege to introduce these two legendary Broadway organizations to our generous Prizeo community to raise funds for these two worthy causes.”

Some of Broadway’s biggest names are helping to kick-off this campaign including Tony Award-winner Lena Hall, Tony nominees Brandon Victor Dixon and Brandon Uranowitz, and Broadway’s Mandy Gonzalez, Eva Maria Noblezada, Michael Park, Caesar Samayoa, and Michael Xavier.

The Ultimate Tony Awards® Experience runs from April 25 – May 23 at The lucky winner will be announced May 30.


The 71st Annual Tony Awards will broadcast live on Sunday, June 11 (8:00-11:00 PM, ET/delayed PT) from Radio City Music Hall on the CBS Television Network. The Tony Awards, which honors theatre professionals for distinguished achievement on Broadway, are presented by The Broadway League and the American Theatre Wing.