Members of the theater community launched #MaskUpCurtainUp, a social media campaign encouraging theater fans everywhere to wear their masks to mitigate the spread of COVID-19. Using the hashtag #MaskUpCurtainUp, members of the Broadway community will post photos and Boomerangs of themselves wearing masks, and encourage fans, followers and friends everywhere to join them. The initiative is a project from the COVID-19 Theatre Think-Tank.
Alex Brightman (@ABrightMonster) – “I wear a mask because I care. I care about others. I care about myself. I care about our world coming back. It takes no effort to care. … When we Mask Up, we get closer to Curtain Up. #MaskUpCurtainUp” http://bway.ly/m6fwn8
Irene Sankoff and David Hein (@SankoffandHein) – “Hey @wecomefromaway fans: If you love theatre, Masks up = Curtains up #maskupcurtainup” http://bway.ly/2f9eam
Rachel Chavkin (@rachelchavkin) “The @hadestown company may look FABULOUS w/o their masks, but right now I love them even more with MASKS ON. #MaskUpCurtainUp.” http://bway.ly/lr7gay